Over the years, I’ve come across many a mission statement that involved putting customers first. So why is customer experience shoddy across the board?
Do you want to skip the survey because of low response rates, questionable reliability and the effort and expense they can take but still want the information and feedback? These seven survey alternatives are just what you need.
If you rely on averages to make your daily decisions, as many do, you are in danger of getting blindsided. Averages get you like enemies do – where you don’t know you’re exposed.
Draw the most helpful conclusions and make winning insights with your survey analysis by understanding the predictable nature of survey responses. After putting in the time and effort to conduct a survey, the last thing you want to do is draw the wrong conclusions. Don’t let this fear stop you.
With the proliferation of survey tools, you don’t want to be the one annoying your customer with endless requests for their input, but you can’t afford to ignore them either. Knowing when customers can help and when to leave them alone is the difference between loyalty and engagement and wasting your time and money.